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Introducing Chris, MAF’s Product Manager


Chris is on a mission to put data and technology in the service of social change.

As you may have noticed over the years, we’ve had great luck with Residency in Social Enterprise (RISE) fellows from New Sector Alliance. Today, we’re continuing that streak:

We’re excited to bring on Chris Ferrer, a former RISE fellow who’s now serving as MAF’s Product Manager.

Chris recently completed his fellowship at the Center for Care Innovations (CCI), where he created dashboards and complex reports in Salesforce to help identify key performance indicators and translate those findings into their first-ever annual report. Now, Chris is bringing those analytical skills to MAF.

He has quickly become our resident Salesforce guru.

In his work at CCI, Chris loved finding ways to leverage data to impact social change. He was naturally drawn to this role at MAF, which gives him the opportunity to apply
his expertise and improve our Salesforce platform — as well as the new challenge of developing a mobile app to better serve our clients.

Chris was particularly impressed by the “multifaceted approach that MAF takes through direct service,” which allows us to help low-income individuals build credit. He also appreciates MAF’s efforts to critically evaluate our services and measure their success, always searching for new opportunities to improve them.

“I think that this is an ideal and effective model to holistically effect change.”

Chris grew up in Maui before attending Claremont McKenna College, where he majored in Philosophy and Literature. One of the highlights of his college years was studying abroad in Paris. Despite growing up in Maui, he admits to being a terrible surfer — but“could give you some tips on falling.”

Chris is a huge soccer fan and loves watching the British club Chelsea. He enjoys listening to new music and likes to cook new foods. When I asked him if he wanted to share any other fun facts, he said “I love cheese!”

English