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Lending Circles: a Network Rooted in Trust

From a single neighborhood in San Francisco to a nationwide network, MAF’s Lending Circles have helped thousands of families build credit, strengthen finances, and open doors to opportunity — together.

From an Idea to a Movement

MAF was built on a simple but radical idea: that trust — not transactions — is the true foundation of financial success.

When Lending Circles first launched in San Francisco, the results were clear. Immigrant and low-income families were improving their credit, accessing safe loans, and building stability. The challenge was how to bring that success to more communities across the country.

The traditional approach — opening new branches like a bank — was unrealistic and missed a deeper truth: trust lives locally.

So MAF chose a different path — to scale through partnerships with community-based nonprofits that already had the relationships and cultural knowledge to make Lending Circles thrive. MAF provided the technology, infrastructure, and compliance backbone. Together, they created a model that allows local organizations to deliver a national solution.

Today, this network has reached thousands of families across the country, proving that shared infrastructure and collective trust can drive lasting change.

The Bet Worked.

🤝 From 5 pilot partners to 100+ partners nationwide 

🏡 Serving 10,000 families and 

💸 Circulating $13 million in zero-interest loans.

(As of 10/2025)

MAF was built on a simple but radical idea: that trust — not transactions — is the true foundation of financial success.

When Lending Circles first launched in San Francisco, the results were clear. Immigrant and low-income families were improving their credit, accessing safe loans, and building stability. The challenge was how to bring that success to more communities across the country.

The traditional approach — opening new branches like a bank — was unrealistic and missed a deeper truth: trust lives locally.

So MAF chose a different path — to scale through partnerships with community-based nonprofits that already had the relationships and cultural knowledge to make Lending Circles thrive. MAF provided the technology, infrastructure, and compliance backbone. Together, they created a model that allows local organizations to deliver a national solution.

Today, this network has reached thousands of families across the country, proving that shared infrastructure and collective trust can drive lasting change.

The Bet Worked.

🤝 From 5 pilot partners to 100+ partners nationwide 

🏡 Serving 10,000 families and 

💸 Circulating $13 million in zero-interest loans.

The Bet Worked.

🤝 From 5 pilot partners to 100+ partners nationwide 

🏡 Serving 10,000 families and 

💸 Circulating $13 million in zero-interest loans.

    Building the Infrastructure: How Technology Made Scale Possible

    Scaling Lending Circles required more than partnerships — it required reimagining how technology could serve people.

    In the early days, partners mailed paper applications and tracked repayments by hand. MAF transformed that process by building a secure digital platform that connects families, partners, and credit bureaus seamlessly.

    Now, families apply online, make payments automatically, and see their progress in real time. Partners can track performance, access reports, and manage their programs efficiently. Even the smallest nonprofit can now offer a regulated financial product with the backing of MAF’s infrastructure.

    MAF’s digital backbone continues to evolve, connecting new tools, data, and insights — always guided by one principle: technology should amplify trust, not replace it.

    The Partnership Framework: Trust, Discipline, and Adaptation

    MAF’s approach to growth is rooted in relationships. Scaling Lending Circles meant cultivating a network of mission-aligned partners — nonprofits that could deliver the program locally while staying true to its values.

    Once onboard, partners receive training, technical support, and access to MAF’s platform. They adapt the program to fit their communities — from churches to immigrant resource centers to financial coaching nonprofits — while maintaining consistent quality and outcomes.

    Policy Innovation: Changing the Rules of the Game

    Scaling community lending also meant changing the systems that govern it.

    Before 2014, nonprofits were legally barred from collaborating on financial products. MAF led the charge to change that, championing California Senate Bill 896 (SB 896) with Senator Lou Correa and Governor Jerry Brown.

    SB 896 formally recognized credit-building loans as legitimate, enabling nonprofits to safely deliver programs like Lending Circles statewide. It was the first law of its kind — a breakthrough that legitimized community-based finance and laid the foundation for national scale.

    Policy Innovation: Changing the Rules of the Game

    In a sector often driven by competition, MAF took a different approach: collaboration. Instead of guarding its technology or brand, MAF opened its infrastructure so that others could deliver Lending Circles too.

    This abundance mindset redefined what partnership means. It allowed local nonprofits to raise their own funding, expand services, and integrate credit-building into broader initiatives — from workforce development to immigrant inclusion.

    MAF’s willingness to share what it built didn’t dilute impact — it magnified it.

    The Path Ahead

    The story of Lending Circles is about more than credit — it’s about rewriting what’s possible in the nonprofit sector.

    MAF’s vision is to ensure that every family, regardless of income or immigration status, has access to safe, dignified financial tools. To make that vision real, MAF is:

    • Expanding its digital infrastructure to welcome new partners.

    • Strengthening its network through training and shared learning.

    • Advancing policy reform to make inclusive finance possible nationwide.

    • Elevating client and partner voices to shape a more equitable financial system.

    13

    TOTAL LENDING CIRCLES LOANS

    $13 M+ in zero‑interest loans circulated – 99 % repaid.

    10

    TOTAL LENDING CIRCLES CLIENTS

    10,000+ clients in nearly every U.S. state.

    7900

    TOTAL LENDING CIRCLES GROUPS

    7 ,900+ Lending Circles formed since launch.

    130

    TOTAL LENDING CIRCLES LOANS

    130‑point average credit‑score jump.

    13000000

    TOTAL LENDING CIRCLES LOANS

    $2.4 M+ saved in predatory fees and interest.


    Reaching Those Who Benefit Most

    Lending Circles reach the communities often left out of financial opportunities—60% women, 90% people of color, 60% immigrants, and 75% employed. These are the hard-working neighbors building a brighter future for themselves and their families.

    6 in 10 clients are women

    9 in 10 are people of color

    6 in 10 are immigrants

    3 in 4 are employed


    Faces of Financial Belonging

    Every circle begins with courage. Scroll to meet neighbors who turned trust into tangible change.

    Matilde’s Story

    Finding Community in San Francisco

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    Joleen

    Keys to Independence

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    Hugo

    Debt Down, Dreams Up

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    Growing the Circle Through Partnerships

    From San Francisco’s Mission District to St Paul to Chicago, 100+ community organizations, funders, and agencies bring Lending Circles home to their neighbors.

    California

    • Casa Familiar
    • Community Action Partnership of Orange County
    • CROP Organization
    • Eastmont Community Center
    • Eden United Church of Christ (EUCC)
    • Education and leadership Foundation
    • ELACC (East LA Community Corporation)
    • LIFT LA
    • MAAC
    • MAOF
    • SF LGBT Community Center
    • West Oakland Job resource Center (WOJRC)

    Colorado

    • NEWSED

    Wyoming

    • One22 Resource Center

    Ohio

    • Asian Services in Action (ASIA)

    Illinois

    • Center for Changing Lives (CCL)
    • Greater Chatham Initiative
    • The Resurrection Project
    • Youth Job Center

    Georgia

    • Refugee Women’s Network

    Minnesota

    • Comunidades Latinas Unidas en Servicio (CLUES)
    • Project for Pride in Living (PPL)

    Michigan

    • Hispanic Center of Western Michigan
    • International Institute of Metropolitan Detroit (IIMD)
    • Springboard to Opportunities

    Washington

    • El Centro de la Raza

    New York

    • Harlem Congregation for Community Improvement (HCCI)

    Asian Services in Action

    Cleveland, OH

    Casa Familiar

    San Diego, CA

    Center for Changing Lives (CCL)

    Chicago, IL

    Community Action Partnership of Orange County

    Anaheim, CA

    Comunidades Latinas Unidas en Servicio (CLUES)

    Twin Cities Metro, MN

    CROP Organization

    Oakland/Long Beach, CA

    Eastmont Community Center

    Los Angeles, CA

    Eden United Church of Christ (EUCC)

    Hayward, CA

    Education and Leadership Foundation

    Fresno, CA

    El Centro de la Raza

    Seattle, WA

    ELACC (East LA Community Corporation)

    Los Angeles, CA

    Greater Chatham Initiative

    Chicago, IL

    Harlem Congregation for Community Improvement (HCCI)

    New York, NY

    Hispanic Center of Western Michigan

    Grand Rapids, MI

    International Institute of Metropolitan Detroit (IIMD)

    Detroit, MI

    LIFT LA

    Los Angeles, CA

    MAAC

    San Diego, CA

    MAOF

    Los Angeles, CA

    MiSide Community Impact Network

    Detroit, MI

    NEWSED

    Denver, CO

    One22 Resource Center

    Jackson, WY

    Project for Pride in Living (PPL)

    Twin Cities Metro, MN

    Refugee Women’s Network

    Atlanta, GA

    SF LGBT Community Center

    San Francisco, CA

    Springboard to Opportunities

    Jackson, MI

    The Resurrection Project

    Chicago, IL

    West Oakland Job Resource Center (WOJRC)

    Oakland, CA

    Youth Job Center

    Chicago, IL

    Familiar Traditions, Powerful Tools

    “Lending Circles unlock a new door to possibility… It’s not just credit building; it’s familiar. Tandas in our communities are well-known. Having that familiarity, with MAF’s creativity and innovation, has been instrumental.”  — Julio Pensamiento, Director of Strategic Partnership, Center for Changing Lives

    Network Growth with Wells Fargo Foundation

    In 2024, the Wells Fargo Foundation helped expand the Lending Circles network. New partners now serve clients with diverse needs — including immigrants, young adults, and justice-involved individuals.

    Real Outcomes, Real People

    At The Resurrection Project in Chicago, Lending Circles are paired with one-on-one coaching and credit repair services. One client, Sonia, raised her credit score by 65 points, reduced her debt by $7,000, and saved $1,000 — all while preparing to buy her first home.

    Powered by Technology. Designed for Impact.

    From the very beginning, MAF has used technology to scale trust-based lending — making Lending Circles accessible anytime, anywhere.

    A Social Loan Platform Built for Community

    MAF built one of the first social loan platforms of its kind — a tech backbone that enables the full Lending Circles journey, from group formation to loan servicing to credit reporting.

    This platform didn’t just help us serve clients more efficiently — it opened the door for scale. By licensing our technology, we empowered nonprofits across the country to offer Lending Circles in their own communities. Together, we’ve proven that tech can be a powerful force for financial inclusion.

    📈 Today, Lending Circles are available through a growing network of nonprofit partners across the U.S.

    Tech That Meets People Where They Are

    MAF’s fintech innovations are deeply rooted in the lived experiences of our clients. We listen, iterate, and build tools that respond to real needs — not the other way around.

    We design technology that is:

    • Mobile-first and bilingual
    • Grounded in dignity and self-determination
    • Supportive of long-term financial resilience

    Our Digital Tools in Action

    We launched MyMAF mobile app in 2018, a bilingual digital platform for financial education and goal setting. Clients can:

    • Check their credit score
    • Create an emergency savings plan
    • Build a household budget
    • Set and track personal financial goals

    A Social Loan Platform Built for Community

    MAF built one of the first social loan platforms of its kind — a tech backbone that enables the full Lending Circles journey, from group formation to loan servicing to credit reporting.

    This platform didn’t just help us serve clients more efficiently — it opened the door for scale. By licensing our technology, we empowered nonprofits across the country to offer Lending Circles in their own communities. Together, we’ve proven that tech can be a powerful force for financial inclusion.

    📈 Today, Lending Circles are available through a growing network of nonprofit partners across the U.S.

    Tech That Meets People Where They Are

    MAF’s fintech innovations are deeply rooted in the lived experiences of our clients. We listen, iterate, and build tools that respond to real needs — not the other way around.

    We design technology that is:

    • Mobile-first and bilingual
    • Grounded in dignity and self-determination
    • Supportive of long-term financial resilience

    Our Digital Tools in Action

    We launched MyMAF mobile app in 2018, a bilingual digital platform for financial education and goal setting. Clients can:

    • Check their credit score
    • Create an emergency savings plan
    • Build a household budget
    • Set and track personal financial goals

    Where Insight Becomes Action

    We start every relationship by listening. When Matilde shared her family’s challenges, we learned to add peer coaching. When entrepreneurs asked for help, we built MyMAF’s business modules. Program tweaks aren’t features—they’re love notes written in code.

    “When we recognize the strengths alive in our communities, we transform what the financial system calls ‘invisible’ into undeniable power.” 

    — José Quiñonez

    Join the Circle of Possibility

    Financial belonging should be a human right. Your support helps another family step into the light.