लेखक: टोम्स क्विनोनेज

एक महामारीको माध्यमबाट अध्ययन गर्दै: मार्लेनाको कथा

Marlena sat at her desk in April of 2020, unusually unfocused as the biology Zoom lecture droned on in the background. She eyed her phone, blank where she was waiting for notifications. Her finger tapped to the rapid beat of her nervous heart as, for the first time in a long while, she felt the grip over her ambitions slip. She always held the reins to her future firmly in hand. The world, though, was shaken and so was she.

Marlena is not easily shaken. 

At the start of the pandemic, she was in her second year of studying biomedical engineering at Crafton Hills Community College where she blazed a path as a first-generation college student and woman of color in a heavily white, male field. She forged ahead in spite of prejudice, choosing to add it as fuel to her fire. 

However, when her parents both saw their hours cut during the pandemic, Marlena was suddenly uncertain how she’d pay for the next semester’s books. So she reached out for help. Then she waited. The waiting was the hard part.

“Not being able to control everything around me was really hard to process,” she said.

Marlena first learned how painful losing control could be when she was 12. 

Her father, the sole bread-winner of a family of six, worked for a company that got acquired. He turned down an offer to keep his job at a steep pay cut, which caused their mortgage company to come after them like a pack of vultures and sparked a lawsuit that left the family in financial ruin.

“We lost everything,” she recounted. “We lost our home, we had to move and it took us about seven years of living paycheck to paycheck to get back on our feet.”

Marlena’s experience taught her early that there is only so much your own two hands can influence. Sitting with her parents and siblings at their dining table through many hard conversations also taught her that finances are fundamental to building a future. She took these lessons to heart and threw herself into her studies, gripping the reins of her future with characteristic ferocity and discipline.

Marlena graduated with the highest honors from her high school as her class valedictorian and one year early. After completing her associate’s degree, she plans to transfer to a four-year university to earn both a bachelor’s and master’s in biomedical engineering. While her current accomplishments are remarkable enough, for Marlena, they’re just the preamble.

“My dream is to create the world’s first 3D-printed organs,” she shared. “I’m so passionate about my studies because I want to save lives.”

Anyone who knows Marlena understands that while she radiates passion for her field, her love for her family is, somehow, even more potent. She would never trade family for her own ambitions. So in typical Marlena fashion, she has gone about her academic journey with a mission to lift the financial burden of college on her family with unrelenting focus and dedication.

“I’ve probably applied to hundreds of scholarships,” she recounts. “I apply to the big ones and the small ones, too. I know every bit adds up. At one point, I was applying to two scholarships a day.”

Her hard work was paying off.  

Between her scholarships and her parents’ support, she had made it through the first two years of study without compromise. Then the pandemic derailed her plans. Marlena was suddenly considering reducing her course load for the fall semester because of the cost. She then began searching for external resources and came across MAF’s CA College Student Grant.  

The $500 grants were emergency financial relief for students in need, regardless of academic performance. Because of the sheer volume of demand, the MAF team created a financial equity framework to bring those left last and least to the front of the line. We prioritized those who had lost income, were financially strained and were marginalized from other funding.

Students like Marlena should never have to choose between their grocery bill and their books. 

Students should have the time to study without worrying about tracking hundreds of scholarships. For this reason, MAF leveraged the best of technology and finance to deliver grants as effectively and quickly as possible.

Back at Marlena’s desk in April, she released a full-bodied sigh of relief. She’d just received an email from MAF that her application was accepted. By the end of that day, she saw the grant deposited into her account.

“Within 24 hours, I saw the funds in my account and I was able to buy my books,” she beamed. “Receiving the grant gave me hope. There are others out there investing in me and my future.”

With her family firmly beside her and a growing circle of supporters cheering her on, Marlena is well on her way to realizing her dreams. And it’s working. Marlena ended her semester maintaining a 4.0 GPA and will be graduating in 2021 with highest honors before moving on to UC Riverside on a Regents scholarship. She credits honoring her Native American great-grandfather and her faith as key inspirations in making it to this point.

“I know there are many others who are going through the same things I am,” she says. “If I’m able to encourage and inspire them to not give up, that makes everything worthwhile.”

At MAF, we know she will do just that. She already is.

देखाईन्छ र अधिक गर्दैका लागि MAF को दृष्टिकोण

As vaccines roll out, many of us see a light at the end of a long tunnel. But this light is dimmer for immigrant families who have been repeatedly excluded from federal COVID-19 relief.

As we look to recover, how can we show up & do more to help immigrant families rebuild their financial lives faster?

On Tuesday, May 11th, we introduced a vision for MAF’s future and gathered to discuss how all of us—across sectors—can show up and do more for immigrant and low-income families. 

Reflecting on 2020

At the outset of the pandemic, the MAF team moved swiftly to show up in ways that mattered. We launched a Rapid Response Fund to support immigrant families who were hit hardest by the pandemic and denied federal aid. We delivered direct assistance to families left last and least to help them weather this crisis.  Since the Fund’s launch in April 2020, MAF has distributed over 50,000 grants and counting to immigrant families, small business owners and students.  Here is the behind-the-scenes story of how it happened.

Our Vision For The Future

As José Quiñonez, MAF’s CEO, said in the closing of the video, this work isn’t over, and we can’t do it alone. As an organization, we’re moving forward from the same foundation that has guided us the past 14 years: a community-centered approach focused on the people we serve. 

Our community-centered approach is actually quite simple. We meet clients where they are and create programs that build on what is good and true in their lives. We work to scale solutions using the best of technology and finance because we know that financial security is foundational to every dream realized. And we use our learnings and insights to advocate and organize our collective power for systemic change. 

This community-centered approach is our guide for doing good work that is rooted, timely and relevant to the communities we serve. It’s how we can realize meaningful social change. It’s not just theory. 

We start by listening to our clients. 

In the wake of the pandemic, immigrants are surviving on just 15% of their pre-pandemic income.  Families are falling behind in utility bills and rent. Some owe thousands of dollars that will be hard to pay off in the future. In MAF’s national survey, we found that 4 in 10 families are behind in rent and at risk of eviction. 

And it all could have been avoided. Immigrant families were denied up to $11,400 in stimulus checks.

Most families could have paid their monthly bills in full with $1,200. In other words the stimulus checks could have helped immigrant families cover their bills for nine months or more.

We respond to client realities with new products.

This summer, MAF is launching the Immigrant Families Recovery Fund (IFRF) to put these insights to work helping families recover.

This $20 million fund will provide cash grants of $300 per month for up to two years to 2,500 families with children. MAF’s recovery fund will focus on undocumented immigrants across the country who have been excluded from federal assistance. We’re putting equity front and center to focus on marginalized families with the least income sources and most financial strains. 

We’re going beyond cash grants. We are also providing direct, timely and relevant services to help families recover faster with financial coaching, education and self-advocacy training. We plan to evaluate and study everything about our engagement with immigrant families so that we can lift up what works, share stories and push for policy change in real time. 

We scale what works.

We are also expanding the tried and true programs that work – we’re building on our long track record of successfully helping families improve their financial lives by expanding our credit-building programs even more.

We are investing over $6M into Lending Circles, our award winning program that is rooted in the timeless tradition of people coming together to help one another.  We are investing over $10M in immigration loans to help people apply for citizenship, DACA or green cards.  We also plan to invest over $9M in small business owners, entrepreneurs who need their first lender to believe in them and their dream. 

We create a culture of engagement.

Financial security is not just about finance. It’s about power and voice. For this reason, we are investing in our technology to enable a culture of engagement for our clients.

The team is hard at work expanding our MyMAF app and SMS platform to provide relevant, accessible information about issues that matter. These technologies are empowering clients to take action from the personal to the national levels. Ultimately, clients can lead the field to better solutions. 

This is our vision for showing up and doing more. 

We’re investing $70M over the next three years to build our infrastructure and expand our programs to help immigrant families recover faster. 

We know that the road ahead to building a more equitable future is a long one, but together we can make sure the light at the end of the tunnel is brighter for immigrant families. 

So, how can you help by showing up and doing more?

We invite you to take a look at this webinar recording where we lay out our vision for the next three years. 

You can learn more about how to support our programs by reaching out to our philanthropy team at [email protected]

We encourage you to follow along with us on social media for updates as we launch the Immigrant Families Recovery Fund. 

Finally, share with us on social media how you are #ShowingUpDoingMore for immigrant and low-income families.  

COFID-19 संकटको समयमा आप्रवासी परिवारहरूलाई सहयोग गर्न MAF लाई $45 मिलियन प्रदान गरियो। यो अझै पर्याप्त छैन - कांग्रेसले कार्य गर्नै पर्दछ।

Building on MAF’s nationwide COVID-19 Rapid Response campaign, philanthropist Mackenzie Scott awarded MAF $45 million to provide direct relief to those hit hardest by the pandemic. Mackenzie Scott’s generous gift enables MAF to continue providing financial relief to immigrant families excluded from receiving help. Over the past year, MAF has already distributed direct cash assistance to 48,000+ individuals to help them weather the crisis—and today the organization is poised to do even more. 

In spite of these efforts, the reach of a single organization like MAF is nowhere near enough to meet the staggering financial devastation faced by millions of immigrant families left out of federal relief. We need leadership and action at a national level to ensure the last and the least are a part of a sustainable recovery.

Congress has taken meaningful steps in recent months to expand the safety net when families needed it most.

The December 2020 COVID relief bill and 2021 American Rescue Plan extended the latest rounds of financial relief to more than 3 million people in mixed-status households left out of the 2020 CARES Act. Yet, an estimated 11 million people in immigrant families continue to be denied assistance even as they keep the economy afloat in essential work.

“As an undocumented person who has filed my taxes for twelve years, it has been hard to have to accept that in times when we struggle, we are unable to receive anything back.” 

Juan, Rapid Response grant recipient

This exclusion comes at a time when our economy rests on the shoulders of essential workers who cannot access support to weather the pandemic even as they are suffering higher rates of COVID infections and deaths. Essential workers are immigrant workers and many have no access to relief. They are going hungry, falling behind on rent, missing monthly bills for no fault of their own. 

More must be done. 

In meeting this moment of crisis, Congress must advance desperately needed relief and include everyone—regardless of immigration status. Over the last year, we have seen how the health and economic costs of the COVID-19 pandemic have fallen disproportionately on the marginalized, excluded, and invisible. Congress must expand support to all immigrants, putting equity front and center to deliver relief to the least and last. This intentional focus on equity is at the heart of MAF’s Rapid Response Fund, and the means by which the organization has provided nearly $30 million in direct cash assistance.

“We’ve spent 14 years building scalable platforms, relevant products, and a national network of community based organizations to help low-income and immigrant families improve their financial security. Now, we’re using our platform as pipes to effectively and with dignity distribute the crisp waters of relief into the hands of those most parched, those who have been denied and forgotten.”

MAF CEO José Quiñonez

MAF’s capacity to act and scale quickly is a direct result of the partners who have and continue to believe in its vision of leveraging the best of technology and finance in service of those left in the shadows.  Their sustained support has enabled MAF to pioneer new ways of meeting people where they are, in the fullness of their complexity and their humanity.  MAF is now expanding its equity-centered work helping low-income and immigrant families directly during this unprecedented crisis. 

MAF applauds Mackenzie Scott for showing up, with urgency and conviction, to do more for families relegated to the shadows. Now it’s time for Congress to do the same. 

Immigrants are essential, risking their lives to keep our country afloat during this pandemic. 

They have stepped up for us, and now it’s our turn to step up for them. If we really want a more permanent and prosperous path to recovery, Congress needs to eliminate the structural barriers that have long stood in the way of people’s abilities to reach their full economic potential. 

Today, we have not one but five proposals on the table that could help us get there. We have proposals that would provide legal status and protections to millions of Dreamers, Temporary Protected Status (TPS) holders, farmworkers, and essential workers and their families. While these bills can be the critical building blocks to move us forward, they are not the end goal. Congress must ultimately push forward with the U.S. Citizenship Act of 2021, which offers a sweeping reform that would grant 11 million undocumented immigrants a path to citizenship. 

By removing these long-standing barriers which have for so long pushed millions into the shadows, immigrants can have the opportunity to rebuild their financial lives more fully and with dignity. They can have financial stability in their lives to rebuild their financial security, and have a fighting chance in a post-pandemic recovery. 

Our work is far from done—it is our collective responsibility to urge our representatives to take immediate action. We need to offer relief and citizenship for all if we truly seek to rebuild an equitable world that works for all.

सम्भावितताको चार बर्ष: स्थायी आयोजनको विरासत

क्यापिटलमा भएको आक्रमण अत्यन्त भयावह थियो। विनाशकारी। अझै कथा हावी शीर्षकहरू यो ऐतिहासिक महिनाको केवल एक पक्ष हो। जब हामी घृणा र डरको कुहिनो अनुहारमा पल्ट्छौं, तब हामी हाम्रो देशको अर्को अनुहार देख्दछौं, वर्षा जस्तो ताजा र सपनाको रूपमा आशावादी। हामी त्रासदीको बाबजुद मनाउँछौं, किनकि यो महत्त्वपूर्ण अनुहार शक्तिशाली र गतिशील छ। यसले हामी सबैलाई पोषण दिन जारी राख्छ जुन संसारमा विश्वास गर्दछ जहाँ सबै व्यक्तिहरू स्वीकार्य हुन सक्छ र उनीहरूलाई माया गर्न सकिन्छ।

जर्जियामा ऐतिहासिक, अभूतपूर्व, स्मारक विजयले हामीलाई त्यो संसारको एक चरणमा पु bring्याउँछ।

दक्षिणका प्रथम कालो सिनेटर वार्नोक र जर्जियाका प्रथम यहूदी सिनेटका ओसोफ समर्थकहरूको धनी विविध समुदायको आशाको प्रतिनिधित्व गर्छन्। उनीहरूको जीतले सुनिश्चित गर्दछ कि यी आशाहरू छिट्टै जर्जिया, राष्ट्रका लागि स्पष्ट हुन सक्छन् र, हामी कुनै हाइपरबोल बिना, सम्पूर्ण विश्व भन्न सक्दछौं।

यस्तो महाकाव्य परिणामको विजय हुन सकेन, रातारात आउन सक्दैन। यसको सट्टामा, एक दशकको लामो, हर्कुलिअन प्रयासको अन्त्यबाट नेतृत्वको आयोजना गर्ने क्रमको अन्त्य थियो स्टेसी अब्रामहरू, डेबोरा स्कट, फेलिसिया डेभिस र अन्य धेरै "आयोजकहरूको अर्को पुनरावृत्ति"जसले पछिल्ला शताब्दीका नागरिक अधिकार नायकहरुलाई आफ्नो सम्पदा पत्ता लगाउँछन्। हामी यी उत्प्रेरक काली महिलाहरूको नाम लिन्छौं जसले धेरै अरूको आवाज उठाउँछन्, ती बिर्सिएका छन्, अस्वीकृत छन् र छायाँमा छोडियो धेरै लामो समयको लागि। 

तिनीहरूको आवाज, तिनीहरूको शक्ति प्रकट, शट 'सुनेको छ' विश्वभरि।

जबकि आगमन बिडेन / ह्यारिस प्रशासन यो भन्दा पहिले एक गाह्रो काम छ, तिनीहरू अधिक हासिल गर्न सक्षम हुनेछ, राम्रो शासन, र अधिक निर्भयता उनीहरूको लागि आधार सेट को कारण नेतृत्व। सरल शब्दमा राख्नुहोस्, लगनशील, स्थिर आधार-निर्माण, गठबन्धन-भेला, टेबल-सेटिंग र समर्पितको वर्षहरू आयोजन एउटा रातो राज्य निलो फ्लिप गर्न सक्षम थियो र सम्भावित प्रगतिको सम्पूर्ण क्षितिज अनलक गर्दछ।

हामी यस अवसरलाई खेर फाल्न सक्दैनौं। पहिलो १०० दिनमा निम्नलिखित नीतिगत प्रतिज्ञाहरूको लागि एमएएफ ले जवाफदेहितामा बोलाइरहेको छ:

विस्तृत COVID-19 आर्थिक राहत

व्यक्तिलाई उनीहरूको जीवनमा कठिन क्षणहरूमा नगद सहयोग पुर्‍याउन रूपान्तरण हुन सक्छ। यो अर्को महिनाको लागि भाँडा तिर्न, वा वित्तीय स of्घर्षको एक डाउन सर्पिलमा झर्ने बीचमा भिन्नता हुन सक्छ। पुनर्निर्माण वित्तीय सुरक्षाबाट सुरू हुन्छ। COVID-१ ले परिवारको आर्थिक क्षति पुर्‍याएको छ, जसले उनीहरूको जीवनका अन्य क्षेत्रहरूमा आर्थिक असुरक्षाको लहर प्रभाव पार्दछ। व्यक्तिहरूले खाना छोड्नुपर्‍यो, उनीहरूको भाँडामा पछाडि पस्नुपर्‍यो, र महामारीको बेलामा औषधी खोज्नु हुँदैन। राहत ढिलाइले मात्र मानिसहरूलाई पुन: प्राप्ति गर्न कठिन पार्दछ। 

जब संघीय सरकारले राहत प्रदान गर्‍यो, यसले १ million मिलियन मानिसहरूलाई तिनीहरूको घरपरिवार अध्यागमन स्थितिबाट हटायो। पहिलो दिनदेखि, एमएएफले स्थितिलाई ध्यान नदिई सबैका लागि राहतका लागि वकालत गरिसकेको छ। MAF बढाइयो ,000 43,००० मानिसहरूलाई नगद सहयोग प्रदान गर्न। 

हाम्रो अनुसन्धानबाट, हामी देख्छौं निश्चित प्रभाव नगद सहयोग व्यक्तिहरूको जीवनमा गर्न सक्ने। एमएएफले आप्रवासीहरूको सर्वेक्षणमा कार ऐन राहतबाट वञ्चित गर्यो, आज हामीले कुनै आम्दानी नभएका आप्रवासी परिवारको संख्यामा १० गुणा वृद्धि देख्यौं। यदि यी परिवारहरूलाई केयर ऐनमा समावेश गरिएको भए, चार मध्ये एक भन्दा बढीले आफ्नो बिल तिर्न सक्थे पूर्ण रूपमा $1,200 भन्दा कमको साथ महिनाको लागि। हामी हाम्रा आवश्यक कामदारहरूलाई बाहिर राख्न सक्दैनौं - हामीलाई सबैका लागि राहत चाहिन्छ।  

आप्रवासन सुधार

हामी बिडेन प्रशासनलाई उसको अध्यागमन अभियानका प्रतिज्ञाहरू पूरा गर्न आग्रह गर्दछौं। DACA पुनर्स्थापित गर्नु पहिलो पहिलो चरण हुनेछ - तर हामी त्यहाँ रोक्न सक्दैनौं। हामीलाई व्यापक नीतिहरू आवश्यक छ जुन COVID-19 पछि सबै आप्रवासीहरूलाई तिनीहरूको आर्थिक जीवन पुनर्निर्माण गर्न मद्दत गर्दछ। यसको अर्थ ११ करोड अप्रमाणित आप्रवासीहरूका लागि नागरिकता प्राप्त गर्ने मार्गबाट सुरू गर्नु हो, जसमध्ये धेरैले दशकौंसम्म यस देशमा बसोबास गरिरहेका छन् र धेरैलाई यस महामारीको पहिलो चरणमा लडिरहेका आवश्यक कामदारहरूमध्ये गनिन्छन्। 

यसको मतलब परिवारहरुलाई एकसाथ राख्नु, शरणार्थीहरुलाई सुरक्षा खोज्ने अवसर दिनु र भेदभावपूर्ण मुस्लिम प्रतिबन्ध अन्त्य गर्नु पनि हो। यदि हामी वास्तवमै यो देश पछि यो महामारीको पछि पुनर्निर्माण गर्न चाहान्छौं भने हामीले मानिसहरूलाई लगानी गर्न आवश्यक छ। हामी हाम्रा आवश्यक कामदारहरू र उनीहरूको परिवारलाई सुरक्षा प्रदान गरेर सुरु गरौं - लाखौं आप्रवासी जसले हाम्रो सबैभन्दा ठूलो खाँचोको समयमा हाम्रो लागि अग्रसर भएका छन्।  

हामीले जर्जियाबाट प्राप्त गरेको पाठ यो हो कि यी नीतिहरू केवल त्यति मात्र सम्भव छ जब आनन्दित, समावेशी आयोजनाको जीतको माथि निर्माण गरियो। यस कारणका लागि, हामीमा लगानी गर्दै छौं परिचालन कामको स्थिति सबैको लागि सment्लग्नताको एक साँचो संस्कृति सिर्जना गर्न, स्थिति जस्तोसुकै भए पनि। २०२० मा हामीले करिब १००००० भन्दा बढीको समुदायमा संलग्न गरायौं जनगणनाचुनाव, तिनीहरूको कथाहरू र आवश्यकताहरू सुन्दै। २०२१ मा हामी अझ निर्भय र निर्भयसँग संगठित गर्न जारी राख्नेछौं किनकि अर्को चुनावको लागि लडाई, अर्को मध्य सर्तहरू, हाम्रो सपनाहरूको भोली, शुरू भइसकेको छ।

हेडलाइन्स धेरै राम्रो, ठूलो, सेतो मान्छे को scowling अनुहार द्वारा प्रभुत्व कायम हुन सक्छ। यद्यपि हामी त्यो अर्को अनुहारमा नजर राख्नेछौं, न्यायको दिशामा मार्चको टाउकोमा स्थिर, आशाको ज्योति जसले हामीलाई समानताको लागि कटु संघर्षमा न्यानो राख्छ, अगाडि नै।

Ke कुञ्जीहरू प्रासंगिक, जानबूझकर अभियानहरू

"त्यहाँ ल्याटिनो भोट छ?"

२०२० को राष्ट्रपति पदको अभियानको परिप्रेक्षमा, यो प्रश्न पंडित, चुनावदाता र राजनीतिज्ञहरूले टर्नआउटको नतीजा बुझ्न गाह्रो पारेको प्रश्न हो। यो वर्ष ल्याटिनो मतदाताहरूको लागि जलबिन्दुको क्षण थियो, करीव मोडीरहेको २०१ twice को तुलनामा दुई पटक दर प्रारम्भिक मतदानमा। ल्याटिनो मतदाताहरूको असाधारण वृद्धिले सत्यलाई जोड दिन्छ कि लाइटिनोको मतबिना ह्वाइट हाउसको लागि कुनै मार्ग छैन। त्यसोभए यो वास्तवमै अवस्थित छ?

उत्तर, छक्कलाग्दो छैन, दुवै हो र होईन। केहि साझा अनुभवहरू निश्चित रूपमा ल्याटिनो समुदायलाई एक विशाल सांस्कृतिक विमानमा सँगै ल्याउँदछ। यद्यपि अनुभव र पृष्ठभूमिहरूको विस्तृत श्रृंखलाले एकाधिकार ल्याटिनो परिचयको कुनै पनि धारणा तोड्न सक्दैन, किनकि कुनै एकल मुद्दा वा राजनीतिक सम्बद्धताले सबै ल्याटिनो मतदाताहरूलाई एकताबद्ध गर्दैन। विविधता भित्र यो विविधता भनेको कुनै पनि पार्टी वा नीति को ल्याटिनो समर्थन को लागी लिन सकिदैन। यसको लागि समय र संसाधनहरूमा निरन्तर लगानी आवश्यक पर्दछ र चुनावको बीचमा दिगो, कडा सम्बन्धहरू निर्माण गर्न। राजनीति व्यक्तिगत हो र लातिनो मतदाताहरुलाई परिचालन गर्ने चाबी सन्देश हो जुन उनीहरूको जीवनका अनुभवहरूमा बोल्दछ।

यो मार्गनिर्देशक मतदाताहरूलाई भेट्न उनीहरू कहाँ छन् भन्ने भेटमा एमएएफको दोस्रो प्रकृति हो। वास्तवमा, एक समुदाय-रूपरेखा भित्र ग्राहक केन्द्रित दृष्टिकोण यो छ कि हामीले गत १ 14 बर्षमा सबै उत्पादनहरू र सेवाहरू कसरी बनायौं। हामीले हालसालै यही परिश्रमलाई हाम्रो परिचालन अभियानमा लागू गरेका छौं र हालसालै हाम्रो GOTV अभियानमा १० 105,००० ग्राहकहरूको लागि यस दृष्टिकोणको निर्माण गर्दैछौं। यहाँ हामीले के सिक्यौं विविध मतदाताहरूको लागि सफल अभियान चलाउन keys कुञ्जीहरू हुन्:

१. सबै आवाजलाई सम्बन्धित संस्कृतिको लागि आवश्यक छ

मुख्यधाराका राजनीतिक अभियानहरूले केवल मतदाताहरूमा ध्यान केन्द्रित गर्छन् जसमा बढी भोट हुने सम्भावना छ। तिनीहरूले भोट नचाहनेलाई बेवास्ता गर्छन्। तिनीहरूले पूर्ण रूपमा मतदान गर्न अयोग्यलाई बेवास्ता गर्छन्। मतदान गर्न अयोग्यहरूलाई बेवास्ता गर्नु गल्ती र हराएको अवसर दुबै हो।

के, यसको सट्टामा, हामी सत्य हुन जान्दछौं कि प्रत्येक आवाज गणना गरिन्छ। यो भर्खरको निर्वाचनले धेरै राज्यहरु जित्ने, हराएको वा अविश्वसनीय रूपमा सानो मार्जिनको आधारमा पुन: गणनाका लागि पठाइएको देखायो। जबकि त्यहाँ एक अभिलेख मतदाता मतदान, सहभागिता अझै पनी हुन सक्छ र बढी भएको हुन सक्छ। हामी विश्वास गर्छौं कि सबै व्यक्तिहरू, उनीहरूको आप्रवासी स्थितिलाई ध्यान दिएर, हाम्रो भविष्यलाई आकार दिने अभियानहरूमा संलग्न हुनुपर्छ किनकि तिनीहरूको आवाजले व्यक्तिगत चुनावको मात्रालाई मात्र स can्केत दिन सक्छ, तर यसले स engage्लग्नताको व्यापक संस्कृति सिर्जना गर्दछ। र यो सगाईको संस्कृति हो जुन हाम्रो राष्ट्रको आत्मालाई रक्षा गर्नको लागि महत्वपूर्ण हुनेछ किनकि हामी अझ बढी समान भविष्यको लागि निर्माण गर्दछौं।

२ विभाजन गर्न नम्रता चाहिन्छ

२०१ 2016 पछि, DNC ले उनीहरूको मतदाता फाईलहरू विभाजित गर्नुको महत्त्व महसुस गर्‍यो अधिक लक्षित, सान्दर्भिक सन्देश "उप-जातीय मतदाता।"यस तरिकाले तिनीहरू फराकिलो ल्याटिनो छाता मुनि पियर गर्न सक्षम भए र डोमिनिकनोस, मेक्सिकोस, तेजानोस र क्युबानोसलाई अधिक सान्दर्भिक सन्देश पठाउँदै। जबकि यो सहि दिशामा एक कदम हो, यसले अझै पनि आफ्नो परिवारको राष्ट्रियताका आधारमा मतदाताहरूको बसोबास गर्ने अनुभवहरूको बारेमा धेरै नै लिन्छ।

व्यक्तिहरूको विभाजन प्रक्रियामा एजेन्सी पनि हुनुपर्छ उनीहरूको जीवनको अनुभवहरूको आधारमा स्व-चयन गरेर। हाम्रो GOTV अभियानमा, हामीले प्रारम्भिक सर्वेक्षण पठायौं जसले ग्राहकहरूलाई त्यसो गर्न अनुमति दिन्थ्यो। तिनीहरूको प्रतिक्रियाहरू प्राप्त गरिसकेपछि, हामी प्रत्येक दर्शक खण्डसँग अनुगमन गर्न सक्षम भयौं जुन उनीहरूले गहिरो स्तरमा कुरा गर्नका लागि छनौट गरे।

Values. मानको आधारमा प्रत्येक खण्ड समूहको लागि सन्देश सिर्जना गर्नुहोस्

दर्शक विभाजन भन्दा पनि अगाडि, विचारशील, श्रोता समूहहरूलाई सान्दर्भिक सन्देश आवश्यक छ। हामीले पत्ता लगायौं कि सांस्कृतिक रूपमा सान्दर्भिक, समावेशीकरण, सम्बद्ध, र समुदायको मूल्य वरिपरि भावनात्मक रूपमा संलग्न सन्देशहरू मानक, लेनदेनको बयानबाट भन्दा बढी प्रभावकारी थियो किनभने यसले हृदयलाई बोल्दछ।

दर्शक विभाजन भन्दा पनि अगाडि, विचारशील, श्रोता समूहहरूलाई सान्दर्भिक सन्देश आवश्यक छ। हामीले पत्ता लगायौं कि सांस्कृतिक रूपमा सान्दर्भिक, समावेशीकरण, सम्बद्ध, र समुदायको मूल्य वरिपरि भावनात्मक रूपमा संलग्न सन्देशहरू मानक, लेनदेनको बयानबाट भन्दा बढी प्रभावकारी थियो किनभने यसले हृदयलाई बोल्दछ।

Your. तपाईको मान्यता र सन्देश परीक्षण गर्नुहोस्

एक शिक्षा संगठन को रूप मा, हामी सँधै हाम्रो मान्यताको परिक्षण मा अनुशासित रहन्छौं। अभियानको सन्दर्भमा यो अनुशासनले ग्राहकहरूको नमूनाको साथ चलिरहेको प्रयोगलाई अनुवाद गर्दछ जुन प्रत्येक क्षेत्रको साथ कुन सन्देश सबैभन्दा बढी प्रतिध्वनि निर्धारण गर्दछ। जस्तो औंठाको एक नियम, हामी प्रत्येक दर्शक खण्डका लागि messages सन्देशहरू सिर्जना गर्ने छौं, र प्रत्येक सन्देशलाई २०० सम्पर्कहरूको साथ परीक्षण गर्दछौं। प्रत्येक अभियानको बखत सिक्ने यो इच्छुकताले अन्तर्दृष्टि उत्पन्न गर्‍यो जसले हामीलाई ग्राहकहरूको साथको सम्बन्ध विकास गर्न जारी राख्दै प्रत्येक अभियानको साथ हाम्रो सन्देश प्रवाहमा सुधार गर्न सक्षम गर्दछ।

Clients. ग्राहकहरू कहाँ छन् तिनीहरू पुग्नुहोस्

जब यो अन्ततः वास्तविक अभियान सुरू गर्ने समय हो, अन्तिम महत्त्वपूर्ण चरण बहु-च्यानल अभियान डिजाइन गर्ने जुन उनीहरू आफू बसेका मानिसहरूलाई भेट्छन्। जबकि यो अभियान को आयोजक को लागी एक लिफ्ट को लागी हुन सक्छ, यो आवश्यक छ कि यति राम्ररी तयार गरीएको सन्देशहरु अन्ततः अर्थपूर्ण र प्रभावकारी तरीकाले डेलिभर गरिनु पर्छ।

यस कारणका लागि, हामीले हाम्रो GOTV अभियान दुबै ईमेल र स्वचालित एसएमएस समावेश गर्न डिजाइन गरेका छौं किनकि हामीले पहिले सिकेका थियौं कि अंग्रेजी र स्पेनिश बोल्ने ग्राहकहरूको सञ्चार प्राथमिकताहरू फरक छन्। एसएमएस को लागी उद्योग मानक प्रतिक्रिया दरहरु एक प्रभावशाली 22% हो। हाम्रो GOTV अभियानको स्पेनिश भाषा बोल्ने ग्राहकहरूले number 44१TP1T को दरमा हाम्रो शिल्पित, लक्षित मेसेजिंगको जवाफ दिँदै त्यो संख्या दोब्बर बनायो।

यस अभियानको तत्काल सफलताहरूको बावजुद प्रायः छायामा छोडियो समुदायहरूमा आउटरीचको प्रभाव प्रदर्शन गर्न, हाम्रो प्रयासको ठूलो जीत यसको संलग्नताको व्यापक संस्कृतिमा योगदान थियो। यो रातरात हुन सक्दैन, वा लेनदेन गतिविधिहरू मार्फत, किनकि संस्कृति मात्र हुदैन। यो निर्माण गर्नुपर्दछ, हामी यसलाई निर्माण गर्नुपर्दछ, यो मनाउनुहोस्, र यसलाई फीड गर्नुपर्नेछ। सम्बन्धित संस्कृति एक निरन्तर चलिरहेको प्रक्रिया हो, इतिहासको नैतिक चापलाई न्यायको प्रति झुकाउँदै।

यी अन्तर्दृष्टिहरूले हाम्रो कार्यलाई निरन्तरता दिनेछ जब हामी गतिशील रूपमा अगाडि बढ्न अधिक लगानी गर्छौं। र हामी आशा गर्दछौं कि तपाईं हामीसँग यस यात्रामा सामेल हुनुहोस् सबैका लागि न्यायपूर्ण र न्यायपूर्ण संसारको लागि लड्न।

जनगणना आउटरीच अभियानबाट अन्तरदृष्टि

Immigrants, like other marginalized communities, are labeled as “hard-to-count” by the United States Census Bureau. The implication is that immigrants are in some way lacking, whether in information or interest. Our work says otherwise.

This spring, MAF lead a thoughtful, targeted census outreach campaign. By crafting emotionally engaging, culturally relevant messaging and building on the foundation of trust that connects non-profits to the clients we serve, MAF moved the needle. The Census Bureau estimated a 60% response rate for the 2020 census, the lowest in decades. After our week-long, digital-first outreach campaign, we saw MAF clients bring that number up to 83%. This was driven in large part by immigrant clients who turned out to be most engaged, responding to SMS outreach at an incredible rate of 54%, more than twice the industry standard. Immigrants, we found, were in fact the easiest-to-count.

We offer this insight to the field to inform the work of the wide coalition of organizations fighting hard to lift up the voices of marginalized communities in the census. MAF believes that the unique role of non-profits in this effort is rooted in the relationships of trust cultivated over time. As a beacon of light in the fog of today’s misinformation war, non-profits are critical messengers of crucial and reliable information.

Time is running out before the deadline of September 30th so we’ve compiled actionable insights to inform the needed and critical efforts of partners in the MAF network and beyond. What follows is the story of our census campaign, detailing what we did and the lessons we learned. We hope you find these learnings useful, apply them to your own work, and that you’ll consider joining us as we continue to lift up the voices of the incredible people we serve every day.

MAF begins with the lived experiences of our clients.

In the context of a census outreach campaign, the messaging we used had to be both timely and relevant. It quickly became clear, though, that standard messaging from the Census Bureau was neither. The two most common messages we found from the Census Bureau described the importance of the census in terms of power (congressional representation) or money (federal budget allocations). For people who are being told that they have no place in the democratic process in the first place, and who are routinely denied social services, these points are, at best, meaningless or at worst, insulting.

Based on our rich understanding of the lives of our clients, we knew improving the messaging would be simple. The key was to craft emotionally engaging and culturally relevant language centered on themes of belonging and community.

To test our intuition, we designed a campaign to compare the results of 2 standard census messages against 2 messages we created in-house. Another non-profit, the immigrant advocacy organization OneAmerica, joined in our campaign. Together, we delivered these messages to 4,200 clients across English and Spanish-speaking communities using a combination of email and SMS.

The results came in: the single most effective messaging angle in our campaign was not power or money, but belonging.

This result implies that messaging to lift up the experience of truly being accepted is powerful. Perhaps its because it runs counter to a dominant national discourse that actively denies the humanity and rejects the validity of immigrant communities as full participants in American life. As an organization, MAF has never shied away from pushing back on dominant discourse and the results of this campaign demonstrate why.

To craft messaging at MAF is not simply a matter of disseminating information but, rather, is an effort to speak to the soul. We maintain that messaging must speak to the core of our clients because everything we do, from announcements to new services, starts with the assumption that our clients are complex, unique human beings who are far more than a data point can ever capture. When we articulate messaging that speaks to our clients’ lived, emotional experiences, we are reaching for their hearts, not minds. The campaign results show that this is a fundamental strategy for success.

SMS was the most effective method of communication, especially for clients who speak Spanish.

The second insight of the campaign was around methods. Clients who selected English as their preferred language were more likely to respond to an email than those who preferred Spanish. Yet for SMS, the reverse was true. English-speaking clients responded at a rate of 41% while Spanish-speaking clients responded to our SMS at a staggering 52%

These results push back against the prevailing narrative that Spanish-speaking communities are difficult to reach or “hard to count.” What we found was the exact opposite. With the right message and targeted through the right medium, Spanish-speaking clients are far from disengaged, but in fact the most engaged. The responsibility, then, is on outreach managers to inform their campaigns with these insights in order to most effectively meet our communities where they’re at.

With these results in hand, we began speaking with other non-profits about their civic engagement strategies.

What we found across the board was a shared understanding of the importance of civic action. Yet for overworked and underfunded organizations, there was no excess capacity to run multi-channel campaigns given that SMS tools in particular were either too expensive or time-consuming to manage. Simply put, the existing tools on the market were not built for non-profits.

We decided to change that. In partnership with a highly skilled team of technologists at the software studio super{set}, we built our own digital tool that makes it easy for nonprofits to effectively mobilize their communities. The results were striking.

Our 3-step campaign to 4,200 clients lead to an impressive 36% response rate and, by our estimates, secured $6 million in funding for communities that deserve it. All within one week and managed by one staff member. The technology we built can allow non-profits to lead effective campaigns without a full-time campaign manager or breaking the bank

MAF’s Invitation To Partners

In early conversations with other non-profits, we found that most were relying 80-90% on in-person outreach for their census campaigns. With the onset of COVID, those plans have gone out the window. Now that the White House has cut a precious month off of the census timeline, the clock is ticking.

MAF is showing up by utilizing our tested messaging and developed technology to scale up census outreach efforts. With the support of The Grove Foundation, we’re making final push to ensure that all of hard-working clients in the MAF network are counted, seen and receive the resources they deserve.

Building on this momentum, we’re planning a Get Out The Vote (GOTV) campaign informed by the insights gained from the census work. Continuing to develop MAF’s mobilization efforts is a necessary step because we are staring down the most historic election of our lives. The moment is calling us all to step up, punch above our standard silos and lift up the voices of the communities we serve.

If you’d like to join our growing community of partners sharing lessons learned and shaping the future of our new Beacon platform, please हामीलाई ईमेल गर्नुहोस्. Our goal is to ensure that the technology made by a non—profit remains timely and relevant for other non-profits. You can learn more about MAF’s focus on civic action in this conversation between CEO, José Quiñonez and Director of Mobilization, Joanna Cortez.


PS We’ll leave you with our take on a lesson from history, to ensure it’s mistakes are not repeated.

First they came for the immigrants

And I chose to speak out

Because we are family

Then they came for the poor

And I chose to speak out

Because we are family

Then they came for me

And there were others

So many others

#2020 गणना मा हाम्रो जीवन गणना बनाउने

“So yeah,” my housemate said between using napkins for her nose and her tears. “I got laid off with the entire staff at the bar today. I don’t know what I’m going to do.”

As much as I wanted to be present for this conversation, I couldn’t stop checking my phone. A chill gripped me, an ice-punch to the gut, as I watched my retirement savings plummet from modest to shreds, as I could do nothing but look on.

The terror of seeing our local economies and global infrastructure collapsing at the same time is, for many of us, all too much.

When we look to the proverbial East toward our elected leaders, aid is slow to come. As of this writing, Congress is locked in a partisan fight over a $2 trillion stimulus package that may very well be the defibrillator needed to resuscitate the bleeding heart of our national economy. Even if it does manage to get passed, though, we already know who will be the last to recover.

The marginalized communities and hard-working immigrant families that we serve every day at MAF will receive, at best, pennies for each dollar needed because they are invisible. The census plays a central role in officially registering them nonexistent given that immigrants have been deemed among the “hard-to-count” populations for decades. This means that every government funding measure for years, from school lunches to (potential) COVID-19 stimulus checks have been guaranteed to be inadequate for those who needed it most.

The 2020 census is expected to exacerbate this even further. The White House has been actively sowing the seeds of fear through violent policies like ICE raids, border community militarization, and the recent, failed attempt to add an immigration question. People are frightened by any knock on the front door for the devastation it could bring to their lives. Add to this reality the current COVID-19 epidemic and the picture turns several tones grimmer.

At MAF, we are doing what we can to step up. In the immediate, we are delivering several million dollars of emergency support through our Rapid Relief Fund to those in need. In the long-term, we are fighting so that the next trillion-dollar government aid package, if there is one in the following decade, goes to fill the right hands. Quick action needs structural change in tandem, if it’s to last. For us, the census is our chance to make a difference beyond the day-to-day.

Our goal is to ensure that 100% of our clients are counted.

To do this, we’ve partnered with a technology studio, super{set}, to build a tool that can help us communicate with more of our clients, faster and smarter. We’ve leveraged automation and analytics to be able to confirm that all of our 3,000+ clients participate in the civic moment that shapes every aspect of our lives. We’ve learned best practices on messaging with our initial coalition of trusted partners who are engaging their own communities of clients with our tool across email, SMS and phone.

Armed with these assets, we’re continuing to move fast in ensuring that every immigrant is counted and knows they belong. We can’t do it alone. Each non-profit organization exists within its own world of influence and, only together, can we cover the patchwork quilt that is the vibrant diversity of our nation.

We are living in an historical moment and can all do more than simply look on. If the communities we serve are to emerge not just ready to survive, but to thrive, we must.

Let’s make our lives count.

मिशन एसेट फन्ड एक 1०१ सी OR संगठन हो

प्रतिलिपि अधिकार © २०२० १TP5T। सबै अधिकार सुरक्षित।

Nepali