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“Change the World from Here” MAF CEO José Quiñonez awarded an honorary degree from the University of San Francisco

Graduation season is in full swing and we are thrilled to share MAF CEO José Quinonez delivered an unforgettable commencement address to the University of San Francisco’s School of Management graduates on Friday, May 17, 2024. In recognition of his lifelong commitment to social justice, José also received an honorary degree from USF. 

Dr. Nicholas Tay introduced José, saying “Your leadership, advocacy, and innovative approaches targeting financial inequality, serve as beacons of hope and inspiration for our graduates, that all may know of our great esteem for your heroic efforts to dismantle systemic barriers that unfairly keep people in need from building financial security.”

Echoing USF’s motto, “Change the World, from Here,” José shared his personal journey as a changemaker, from his days leading student protests to his role in founding MAF to serve low-income and immigrant communities with access to financial tools.

MAF (Mission Asset Fund) is a nonprofit organization dedicated to helping low-income and immigrant communities achieve financial success. Through award-winning financial services and programs, MAF helps clients increase credit scores, reduce debt, and realize their dreams – from homeownership to starting their own business. 

He shared three key lessons in his address.

Lesson 1: Embrace Challenges

“Don’t ignore, look away, or try to forget the challenges, obstacles, and hardships in your life. They may be painful experiences to recall, but find the courage to face and reflect on each and every one of them—for they are the markers of your journey, pointing you toward your purpose in life.”  

During MAF’s early years, while the organization launched its first financial product, Lending Circles, legislation became a roadblock to the success of the program. MAF worked to advance legislation that made California the first state to regulate and recognize nonprofit lenders for providing zero-interest credit-building loans to under-resourced communities.

Lesson 2: Stay True to your Values 

“Don’t hold on to fleeting passions or dreams or get distracted by chasing false shiny objects. Stay true to your purpose and let your core values be your north star, illuminating your path forward. Believe that your path will naturally unfold before you with every step firmly, confidently, and faithfully taken.” 

MAF broke with conventional approaches to working with low-income communities and people facing poverty by centering their dignity and treating clients with respect. MAF’s values allow us to meet clients where they are, provide services that are relevant and timely, while harnessing the power of finance and technology. 

Lesson 3: Have the Courage to Make a Difference 

“Our own personal and individual achievements are not enough when the world is full of problems screaming for attention – problems from devastating wars to alarming climate change to crippling social inequality, poverty, hunger, homelessness, loneliness – all preventing people from flourishing into our God-given potential, from becoming who we are meant to be as human beings.”

Millions of people live under the current broken immigration system, unable to become visible, active, and successful in their financial lives. José, like millions of immigrants, personally experienced the obstacles they face and has dedicated his career to alleviating barriers and creating change. 

You can watch José’s full commencement address here. 

FinTech pros and consumer advocates


Meet MAF’s four passionate new members of the Board of Directors: Alex, Cara, Lissa, and Sagar

MAF is thrilled to welcome four new members to our Board of Directors! They bring rich experience in law, financial tech, consumer advocacy, and business. Read on to learn more about these inspiring leaders and what motivates the work they do.

Meet Alexandra

Before joining her current law firm as a Financial Services Partner and lead of the FinTech team, Alexandra worked as Senior Counsel in the CFPB’s Office of Law and Policy.

Alexandra learned about the power of informal lending practices at an early age while growing up in Monterrey, Mexico.

Her grandmother, a landlord, used to organize tandas to help tenants afford rent and other expenses.

Alexandra remembers witnessing firsthand how the capital from tandas helped people cover medical bills, car repairs, and other unexpected expenses. She’s eager to bring her legal training, experience in consumer protection, and deep personal connection to fair lending to her role with MAF.

Meet Cara

As a corporate attorney for Dropbox, Cara brings valuable experience in the legal, finance, and tech spheres to her role as a Board Member. Before Dropbox, she held the role of Vice President & Counsel at BlackRock, where she specialized in alternative investment vehicles and provided advice on legal, regulatory, and general corporate matters.

Cara has an inspiring track record of leveraging her skills and expertise in the interest of justice.

Since becoming an attorney, she has provided pro bono immigration legal services to many of the same communities that are part of MAF’s Lending Circles network.

When asked what drew her to MAF, she shared, “What I see in MAF excites me deeply: an organization that has already found a sustainable, elegant, and effective way to foster financial inclusion of communities most in need.”

Meet Lissa

With 12 rich years of experience as a management consultant at McKinsey, Lissa is passionate about all things teams: cultivating and retaining talent, adapting to change, and building a purposeful culture. As Co-leader of McKinsey’s OrgSolutions, which provides clients with innovative design technology and advanced analytics to help them make the best decisions for their organizations.

Lissa shares that she’s long been dedicated to tackling income and asset inequality at its roots.

Over the past year, she’s found herself growing ever more passionate about defending the idea of an inclusive America.

She sees great potential in MAF’s Lending Circles model, which she describes as “both powerful and powerfully simple.”

Meet Sagar

A seasoned tech and finance professional with a passion for social justice, Sagar currently directs Strategy and Operations at Salesforce. In addition to his tech savvy, he brings valuable experience as a former member of the Big Brothers Big Sisters leadership board in Chicago.

His passion for financial inclusion stems from his family’s immigration story.

When his parents came to the U.S. from India, they had little savings and no credit history, and they struggled to make ends meet.

It was the generous help of family friends that helped them get on their feet and begin to build a future for themselves. Sagar knows that a strong social network can make or break someone’s ability to thrive, and he sees his role with MAF as an opportunity to build that network for others.

We’re delighted to welcome Alexandra, Cara, Lissa, and Sagar to MAF’s board!

We’re grateful to them for lending their skills and talents to help us take our work to the next level. ¡Adelante!

With ❤️, From: Mom, Charu, Mama, 엄마, Hajurmuma


From a thriving chocobanana business to a spicy pinch of kimchi that literally means “I love you.”

At MAF, we’re always looking for an excuse to share stories. In celebration of Mama’s Day 2017, a few MAF staff members and Lending Circles clients told us about their moms, grandmas, and chosen mothers—and just what makes them so special.

She’s an inspiring example of resilience for me.

Charu, aka “mom” (Chicago, IL)

Well, aside from the fact that she’s simply the most radiant woman I know, she’s hilarious—especially when she’s feeling #nofilter. She has the best commentary when we’re watching Bollywood movies together.

I also admire her creativity and her drive to keep learning and trying new things. In addition to being my mother, she sells her handmade jewelry at trunk shows and craft fairs around Chicago, and she teaches, performs, and delights her family with her Indian classical music singing!

$$ LESSONS: She taught me the importance of financial independence. As a result, I’ve made an effort to spend wisely, save consistently, and manage my debts responsibly.

– SAMHITA, Partner Success Manager

I lost my mother 10 years ago, and Reyna stepped up to the plate.

Reyna, aka “mama” (San Francisco, CA)

Reyna is my best friend’s mother, but I felt a very motherly love from her from the moment I met her. She is hilarious, hardworking, and she has a drive at the age of 52 that can barely keep up with! She told me, “no matter what you need, I am here.” She has done that—and more.

$$ LESSONS: Never give up. Reyna struggled as an immigrant coming to this country 25 years ago. I went through similar immigration battles, but thanks to her guidance early on and her unconditional love and support, I was able to persevere. She even told me about a traditional lending circle (long before I discovered MAF!) she had been part of, and she encouraged me to join. That helped me save money for all the costs that came along with my immigration process.

– SHWETA, Lending Circles Client, Member Advisory Council

She’s the most selfless person I know.

Irene, aka “mom” or “Reeny” (Long Island, NY)

She is a deeply and naturally generous person. I always joke that she never sits down at dinner because she is making sure everyone else has what they need. She’s taught me to find the humor and a silver lining when things don’t go as planned. This was especially relevant while we were planning my wedding!

$$ LESSONS: Her own mother passed away when she was 19, so my mom had to learn by necessity how to save for the future, spend wisely, and stretch a dollar. She instilled in me from an early age the value of being intentional about spending. Sometimes it’s worth paying a little extra for something if you anticipate keeping it for a long time. Don’t be tempted by things that are inexpensive in the short term—that’s often a waste of money.

– ALYSSA, Partner Success Manager

She’s always been hardworking and trustworthy. Now she has the credit score to prove it.

Celia (San Francisco, CA)

Oh, my mother is so special! She is my inspiration, my role model. She is joyful and courageous. No matter what life obstacles she faces, she is fearless with a smile on her face.

$$ LESSONS: She’s a natural leader, and people flock to her for advice. People would come to her with their money problems. She created many lending circles in her community to help people pool resources and build savings. Although my mother has always been a dedicated saver, she didn’t have the opportunity to establish a credit history. I was thrilled to introduce her to MAF. After participating in a few of MAF’s Lending Circles, she’s built a beautiful credit score for herself!

– PATRICIA, Lending Circles Client, Member Advisory Council

She’s a fighter.

Ana, aka “mami” (San Francisco, CA)

My mom? She raised three girls on her own. She overcame enormous obstacles to put food on the table and a roof over our heads.

$$ LESSONS: When I was about ten years old, before we moved to the U.S. from El Salvador, my mom helped my sister and me get a little business going that we ran out of our house. We offered two distinct services: photocopying (we’d invested in a printer) and chocolate-covered bananas (official name: chocobananas). We didn’t even have to advertise—people just knew to come to us for their printing and chocobanana needs. And we learned some very valuable lessons from this entrepreneurial venture, most importantly: 1) work hard; 2) try not to eat all the chocobananas in your inventory. Those lessons continue to guide me to this day.

– KARLA, Client Success Manager

She was one of the first women from her home state of Orissa, India, to attend medical school.

Sarat, aka “Mama” (Odisha, India)

There’s so much I admire about my grandmother: her ambition, intellect, passion, and humor, just to name a few. And she’s given me so many gifts throughout my life. My grandmother has been my yogi. It’s thanks to her that I developed my own yoga practice and have even taught yoga a different points in my life. Another gift that I cherish: her stories. Her letters, previously handwritten and in more recent years delivered by email, are simply the best.

$$ LESSONS: My grandmother taught me the importance of savings and frugality. She would know. It was her rupee-pinching and homemaking that ensured opportunities for her children and grandchildren. She instilled in me an appreciation of the importance of being able to stand financially on my own two feet.

– MOHAN, Director of Programs and Engagement

My 엄마 / umma is my #1 bae.

Young Ki, aka 엄마 (Queens, NY)

She’s her own type of “tiger mom.” She never pressured my brother and me to get straight A’s but instead to find and pursue our passions. She’s a fierce dreamer who came to NYC with no idea what was going to happen to her. I’ve definitely inherited that idealism and rebellious spirit. I also inherited her love for food. Growing up, we weren’t always able to communicate in Korean or English too well. I learned that a pungent bite of kimchi could literally mean “I love you.”

$$ LESSONS: My mom taught me the importance of taking risks. She never saw money as an end goal but always as a means to something more. She was the one who pushed my dad in owning our grocery business, purchasing our first home, and investing in my brother’s and my college educations. Her financial philosophy guides and inspires me.

– JAY, People, Fun & Culture Coordinator

She exudes joy, warmth, and love.

Nilsa, aka “mama” (Mission District, SF)

My mom is the most powerful woman I know. I look up to her, and everything I do is to make her proud. I feel very fortunate and honored that she is the woman that raised me into who I am today. She’s given me so many gifts over the years: excellent hugs, wise and compassionate advice, and a love for music and salsa dancing.

$$ LESSONS: My mom has taught me so many important financial lessons that have saved me money and heartache, and I’ve been sure to pass them down to my own children. And those lessons have been about more than just money. They’re about life: save consistently and manage your money wisely, no matter how much you have or earn. Focus on paying your bills and rent on time; worry about the wants later.

– DORIS, Client Success Manager

She is one of my “five stars,” the five most influential women in my life.

Sulochana, aka hajurmuma (Kathmandu, Nepal)

Hajurmuma is the official term for grandmother in Nepali – hajur means “with respect” and muma means “mom.” And my grandmother is worthy of every ounce of respect. I so deeply admire her strength, grace, and beauty. She’s taught me so many important lessons that have made me the person I am today. Her best piece of advice? That no matter what happens in life, you must always remember to dance. It keeps your spirit alive.

$$ LESSONS: My grandmother’s life is an example of the lessons she’s taught me: the importance of working hard, getting a good education, and achieving financial independence. As a young widow, my grandmother managed to successfully run a business in her community in Nepal. In those days, it was unheard of for a woman to do that. I am so inspired by her bravery and independence! She also bought me my first piggy bank and taught me my first lesson in finances: “save, save, save.” That’s a lesson I have practiced to this day, and finance has become my life’s work.

– SUSHMINA, Accounting Specialist

No one can make spare ribs and asparagus like she does…

Chau Phung, aka “mom” (San Francisco, CA)

There are many things I love about my mom… But one of the first things that comes to mind is her cooking! She is a very talented cook and baker. And she has shared those skills and her passion with me!

$$ LESSONS: Well, considering I’m the Financial Services Associate at MAF, you can probably guess that finance is pretty important to me. And that’s all thanks to my mother. From the time I was very young, my mom always made a point to teach me important financial skills so I would be independent and prepared for the future. She taught me how to make a budget, stick to it, and save for a rainy day. She’s a dedicated saver—no matter what challenges came up, she always had savings to count on. She’s diligent about living within her means and not overspending. I’m grateful to have learned those skills from her.

– JENNIFER, Financial Services Associate

My mother is superwoman incarnate.

Sonia, aka “mami” (Key Biscayne, Florida)

Take for example: her daily routine when we were kids. She would get us all fed and out the door, go to work managing senior home care services, squeeze in a quick 30-mile bike ride, and finish the day off cooking a delicious dinner while singing along to her iPod. Her energy and upbeat attitude radiate from her. Through the ups and downs of life, she keeps us all in good spirits.

$$ LESSONS: Starting when I was little kid, my mom would “encourage” (um, force) me to put my birthday money straight into savings. She even gave me a credit card on my 18th birthday to teach me about credit and how to build it slowly! It was painful back then, but I’m forever grateful for those lessons.

– CARLOS, Partner Success Manager

Thank you, Mom.

With love,

The MAFistas

An Important Question for Every Relationship: “What’s Your Credit Score?”


From finding your next great relationship to paying for a special night out, having good credit is important.

This blog was originally published on CFED’s “Inclusive Economy” blog as part of the Assets & Opportunity National Week of Action.

We all love the excitement of getting a notification that someone is interested in you after looking at your dating profile. You quickly check theirs, see where they live, what interests they have, what their pictures say about them.

But what if you could see their credit score, too?

So many relationships are fraught with money troubles, so it’s understandable to want to know whether your potential partner is sound financially. Dating sites are good at determining compatibility based on self-reported measures, but using a seemingly objective indicator like credit score seems like it would help make better matches–and potentially help love birds avoid some serious financial problems down the road.

What about folks who don’t have any credit history at all?

There are an estimated 26 million people in the United States who are “credit invisible”, meaning there is not enough information in the borrower’s profile to generate a credit report or a credit score. Blacks and Hispanics are more likely than whites or Asian Americans to be credit invisible or to have unscored credit records. Millions more have “subprime” credit, meaning that they have less-than-ideal credit profiles or scores.

There was a woman who dropped by one Friday afternoon at Mission Asset Fund (MAF), the nonprofit where I work. She asked if she would be able to get money so that she could take her son out to dinner that night for his birthday. Unfortunately, MAF’s social loan program does not provide the immediacy of funds that she needed.

So where does someone like her go?

If she does not have credit and is unable to borrow from friends and family, her only option may be to go to a payday lender that can offer her money that same day as an advance on her regular earnings with an employer. Even though payday lenders are known to charge exorbitant interest rates and fees, the trade-off may seem worth it to her in order to have a celebratory meal with her family.

I saw so many people make this same decision at the payday loan shop that my mom managed in Indiana. The challenge was that, once someone took out a payday loan, it became very difficult for them to get rid of it.

What seemed like a short-term loan ballooned into a long-term commitment.

While in high school, I came back from California to visit my mom every six months, and I would see the same customers every year, again and again. They would even get my mom gifts for Christmas. The payday lender soon became the lender of choice and at times the only lender, a place where customers felt listened to and understood, but which did little to break them out of a credit-and-debt cycle so that they could truly build assets.

Many state laws protect consumers against predatory lenders, but borrowers can still access these loans online if they are not available in their neighborhood. New York has warned online lenders about its interest rates caps and rules against title lending, while other states like California have seen operations move out of state to tribal reservations in order to thwart regulations and continue business. Laws are not enough to protect consumers from accessing bad loans, as people will always need access to capital.

One of the barriers to strong consumer protection is the way our country goes about credit.

It is not intuitive that a person may be dinged on their credit report for failing to pay an electricity or cable bill, while at the same time being unable to benefit from making regular on-time payments for such services–even though these often require a credit check or a sizable deposit. Increasingly, credit has become so important that it can impact where you work and even where you live.

From finding your next great relationship to paying for a special night out, having good credit is important. My immigrant father who came to the United States from India repeatedly told me to avoid credit cards as a young adult so I would avoid the same mistakes he made. He added me as an authorized user to his AMEX charge card so I could build a credit history early on without taking on debt.

I encourage you to start similar conversations with your family members and friends about credit too.

You may even want to connect with one of the organizations in the A&O Network to help you realize larger financial goals. You, your relationship and your credit profile deserve to be powerful.

Time to Reflect & Refresh: Announcing My Sabbatical


Jose Quiñonez, CEO of MAF, announces a three-month sabbatical, sponsored by O2 Initiatives.

I’m taking a sabbatical!

Thanks to a generous grant from O2 Initiatives, I start a three-month sabbatical on December 21st. Since 2007, I’ve had the privilege of building MAF from a neighborhood nonprofit into an organization with a national network of 53 nonprofit partners, providing Lending Circles across 18 states. After overcoming many challenges and achieving much success through the years, I feel that now is the time to take a step back and reflect on all we’ve accomplished — and to envision what’s next for MAF as we continue to uplift credit-building as a force for good, forge new partnerships, and expand to new communities.

I am ever grateful to O2 Initiatives for providing me with the gift of time to reflect and refresh.

Over the next three months, I look forward to traveling and spending time with my family, reconnecting with old friends, and reading hardcover books. I have a stack of books on my nightstand just waiting to be picked up. I can’t wait thumb through their pages.

During my absence, MAF’s Chief Operating Officer Daniela Salas will take the helm as Acting CEO.

Daniela has been a critical force behind MAF’s success since our founding, and I have the utmost confidence in her ability to lead the organization as it embarks on an ambitious plan for 2016. We will continue to move our research agenda forward by studying the impact of Lending Circles on consumers’ financial well-being; we will break new ground in developing technology for our clients to have awesome experiences with Lending Circles; and we will go the extra mile to ensure that our partners have the right tools and training to successfully implement Lending Circles in their communities.

I look forward to returning to my role as CEO in April 2016.

With renewed energy, we’ll continue to build on what’s good and forge ahead in our fight against poverty. Onwards!