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Meet the MAF Madrina: Jenny Flores

Jenny Flores still remembers when MAF Founder and CEO José Quiñonez showed up at Citigroup with a piece of paper and a big dream. 

Back then, MAF was just a small office on the second floor of a restaurant, and convincing people of our mission was no easy task. 

“You were selling this big vision, and many executives didn’t quite get it,” Jenny recalls. “But because I grew up in this community, and because I understood you so intimately — what you were trying to solve — we jumped in to support that big vision. And here we are, 15 years later.” 

Now, Jenny is the Head of Small Business Growth Philanthropy at Wells Fargo, and MAF has outgrown that small office — but not that big dream. In fact, we’re building it together hand-in-hand with Jenny, the madrina of MAF’s 15-year quinceañera celebration

“Jenny radiates energy. Her enthusiasm and passion for serving people is contagious because it’s real and heartfelt,” José said of Jenny before presenting her with the Madrina Award. “It is my honor to call her amiga, colega y compañera en la lucha.”

Jenny was chosen for this honor because of her lifelong and steadfast commitment to serving people with dignity and respect. “The fact that our immigrant community — that we have so many assets that others may see as ‘weaknesses’ — they’re actually strengths,” Jenny said to the audience. “And I love that.”

“Over the years, through all her various roles in philanthropy, she always found ways to support our work of building solutions rooted in community,” José said. “I recall many conversations we’d have over lunch, strategizing and dreaming of what more we could do for the people we serve. And while I always seemed to have walked away with way more projects on my plate after every conversation, I always left our meetings energized and inspired, ready to do more.” 

Meet the MAF Padrino: John A. Sobrato.