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Lesson Earned #4: (MAF) Metamorphosis

The best part about working for a small organization is the mobility that such a structure enables.

When you walk through MAF’s offices, you’ll notice the colorful walls and vibrant artwork that are so reflective of the members we work with. If you look closely, you’ll see much of this artwork integrates a very specific image: the butterfly. A symbol of the immigration community, the butterfly has a lot of meaning behind it.

It only seems natural that my time at MAF has mirrored the metamorphosis that all butterflies undergo.

In my first post, I talked about MAF’s agile nature and that things moved fast. I’ve spent the last couple of months jumping from project to project so quickly that I almost didn’t notice the transformation my role was undergoing.

It all began with the start of our BBA campaign, our efforts to expand Lending Circles throughout the Bay Area. My role at MAF changed each time these organizations took one step closer to becoming a Lending Circles provider moving from strictly a marketing position into the intersection of marketing and partnerships.

It’s in this new position where I will be best equipped to provide our partners with the tools they need to succeed.

I conducted outreach to invite them to our presentations in January (marketing), answered their questions about the program and application in February (outreach and programmatic knowledge) and reviewed their applications in March (partner success).

These large steps have brought me to where I am today: working towards creating and implementing systems that will enable long lasting partnerships with our Lending Circles providers.

Here are the pieces that will make up my position at MAF in the coming months:

  • Recruitment: Reaching out to organizations interested in becoming Lending Circles providers, explaining the benefits of the program and reviewing incoming applications.
  • Management: Helping our current partners get on-boarded and trained while providing them with continued technical assistance throughout their time as a Lending Circles Provider.
  • Retention: Building out our online Partner Resource Platform- Lending Circles Communities- while sharing provider success stories.

Partner management is the base around which recruitment and retention envelope.The three pieces together enable the butterfly to fly.

The recruitment piece allows MAF to set realistic expectations of the partnership. It also enables MAF to find organizations with a community who could benefit from the program and the capacity to see it through. Management smooths out all the bumps in the road. Finally, retention focuses on demonstrating support for the organizations we work with by providing them with the tools they need for continued success.

Being able to slide into such a role is a demonstration of why the mobile mentality at MAF works so well. As the number and type of partnerships we form grow, partners needs change. The weeks ahead are sure to include much training and learning on my end, but I’m looking forward to being in a place where those changing needs can be met.